Cozyvia Brand Story
Cozyvia, breaking fashion boundaries with effortless style.
Founded in 2020 in the vibrant city of New York, cozyvia is a design-centric brand that places a premium on comfort and style. The visionary behind this emerging brand is none other than Yalan Li, the creative force behind BLANCORE. Drawing inspiration from the mantra “Embrace Coziness,” cozyvia excels in seamlessly blending comfort with contemporary design, transcending gender and conventional boundaries.
Yalan Li, with a background rooted in deconstructive design philosophy, has successfully reintroduced the essence of purity to the world of fashion. The brand’s commitment to breaking free from gender norms and formal limitations underscores its emphasis on inclusivity, projecting a vision of pure, clean, atmospheric, and independent aesthetics.
Having graced prestigious fashion weeks in New York, Paris, Shanghai, and beyond, cozyvia has become a recognized name on the global fashion stage. Its designs have garnered admiration not only from fashion enthusiasts but also from a constellation of celebrities, including the likes of Han Xue, Zhou Shen, Wang Feifei, and the popular group Hard Candy Girls 303. The brand has earned a high level of prominence, establishing itself as a go-to choice for those seeking a blend of sophistication and comfort.
The heart of cozyvia’s narrative lies in its founder’s relentless pursuit of a design language that transcends boundaries and captures the essence of modern, independent living. This commitment has propelled cozyvia to the forefront of the fashion industry, where it continues to redefine conventional notions of style and comfort. As the brand continues to evolve, its story unfolds as a testament to the power of breaking free from constraints and embracing a lifestyle that is pure, clean, and inherently chic.
